1stPage.MCP on every plan · no upgrade tier
The MCP layer for Amazon 1P and 3P data.
Claude, ChatGPT, and Cursor connect straight to your Seller Central, Vendor Central, Ads and Brand Analytics data — 43 report types, joined on ASIN × date, scoped per account. Five tools, one OAuth consent page, no sales call.
- Self-serve OAuth consent, not a sales call
- Backfill starts immediately, search-query history included
- NA / EU / FE
Organic vs PPC Sales
Jul 12, 2026 – Aug 8, 2026 · Matched data window 2026-07-18 - 2026-08-08
Advertising Performance
Jul 12, 2026 – Aug 8, 2026 · Ad spend, revenue and ROAS
| Product | Units Sold | Orders | Sales (USD) | Avg Price (USD) | Buy Box | Page Views | Sessions |
|---|---|---|---|---|---|---|---|
| MyWear Merino Crew Sock, 3-packBASKU: MW-2041ASIN: B0F2K7QN4M | 60310.7% | 56811.3% | $41,182.8710% | $68.391.4% | 94.46%0% | 19,54991.6% | 13,58183.7% |
| MyWear Brushed Fleece HoodieBASKU: MW-2107ASIN: B0D8YR3TLV | 61646% | 56554.9% | $38,827.5135.5% | $52.035.9% | 99.06%0% | 13,587115.8% | 9,511112.4% |
| MyWear Brushed Fleece HoodieBASKU: MW-2233ASIN: B0C5WQ8HJN | 26112.1% | 23411.0% | $16,884.9815.9% | $65.804.2% | 100%0% | 2,89427.7% | 2,63327.9% |
AI tools & MCP connections
A data source your assistant can actually reason over
Five consolidated tools with a pagination contract, per-account availability, and a Platform API with scoped keys — because a vendor tool firing on a seller account is a wrong answer, not an error.
CLIENTS
Claude, ChatGPT, or Cursor
Connect the assistant your team already works in — the data stays in 1stPage.
SURFACE
5 consolidated tools
A pagination contract instead of dozens of overlapping endpoints.
SCOPING
Per-account availability
Clients only see what an account has, so a vendor tool never fires on a seller account.
PLATFORM API
Scoped bearer keys
User-managed, with expiry, for the pipelines that are not a chat window.
Inside 1stPage: a dual-model design
A fast router selects the tools and extracts the parameters; a stronger analyst model writes the answer. 57 tools, permission- and account-scoped on every call.
Shared, scheduled, and in Slack
Conversations can be shared with teammates, any answer becomes a recurring report, and a Slack bot answers the same questions in-channel.
The AI chat, in full
Ask like you'd ask an analyst. Get an analyst's answer.
Four words in, and it runs the tools, reads both accounts, and comes back with the scorecard, the risk list, the wasted spend, and what to do first. Every figure traces to a table you can open.
Today · 9:04
what about ads data ?
Your ads are more efficient than the prior 30 days, but both accounts are losing ad-driven sales volume — MyWear needs immediate waste reduction, while Northbay needs traffic/CTR recovery without letting ACoS rise.
30-Day Advertising Scorecard — US
| ACCOUNT | SPEND | AD SALES | ACOS | ROAS | CLICKS | PURCHASES | KEY READ |
|---|---|---|---|---|---|---|---|
| MyWear | $12.7K (−27.5%) | $35.7K (−18.8%) | 36.9% vs 36.9% | 3.20 | 10.7K (−17.9%) | 572 (−27.9%) | Efficiency improved, but ACoS still above 30% target |
| Northbay Outfitters | $15.1K (−16.6%) | $48.1K (−16.6%) | 34.8% vs 35.2% | 3.25 | 20.6K (−16.1%) | 863 (−22.2%) | Stable efficiency, but traffic and conversion softened |
Bottom line: both accounts reduced spend, but sales fell almost one-for-one with spend. MyWear still has higher ACoS pressure; Northbay is closer to target but losing scale.
MyWear — key findings
Performance by ad type
| AD TYPE | SPEND | SALES | ACOS | ROAS | CTR | CVR |
|---|---|---|---|---|---|---|
| Sponsored Products | $10.0K | $23.9K | 38.8% | 3.02 | 0.78% | 4.66% |
| Sponsored Brands | $2.2K | $6.4K | 35.1% | 2.74 | 2.12% | 3.36% |
| Sponsored Display | $107 | $617 | 17.5% | 6.29 | 0.12% | 16.08% |
Wasted spend
$665 in wasted spend was found across the first 30 zero-purchase search terms.
| SEARCH TERM | WASTED SPEND | CLICKS | ACTION |
|---|---|---|---|
| jacket cases | $67 | 63 | Review for negatives or isolate exact winners |
| joggers for men | $50 | 61 | Tighten match type / add negatives |
| sock display stand | $33 | 26 | Add negative if not converting historically |
Recommended actions
- Cut MyWear's worst ACoS drag first. Reduce bids 30–50% or pause MW-HOODIE-3PK | SP | BR | KW | Revive until search terms are cleaned up — $1.1K spent at 96.7% ACoS.
- Add negative keywords from the wasted-spend lists. MyWear: jacket cases, joggers for men, sock display stand, wooden sock drawer box. Northbay: rain shell mens, vintage denim jacket, broad outerwear.
- Protect the efficient campaigns while trimming waste. MW-CHINO-SLIM-1 | SP | Auto is strong at $499 spend, $3.2K sales, 15.1% ACoS.
01 · ROUTING
A fast router picks the tools and extracts the parameters — accounts, window, grain — before anything is written.
02 · SCOPE
57 tools, permission- and account-scoped on every call. The tool list you see is the data you own.
03 · OUTPUT
The analyst model writes it up over those tables — then schedule it, share it, or push it to Slack.
Prefer your own assistant? Connect it over MCP — same tools, same scoping, on every plan.
Amazon 1P & 3P
One platform, whichever side of Amazon you sell on
Seller Central and Vendor Central are different businesses with different reports. Switch to see what lands for each — and run both in one account.
Ask your data anything — in chat, Slack, or Claude
Natural-language answers over your full Amazon dataset. Ask “why did sales drop last week?” and get the analysis, not a dashboard to dig through. Works in-app, in Slack, and via MCP in Claude.
Same-day sales pace alerts
Sales data refreshed every 15 minutes, hour by hour. We compare today’s cumulative sales against your trailing same-hour average and flag slowdowns before the day is lost — not three days later when the report settles.
Find your wasted ad spend — and your next winning keywords
Every search term burning budget with zero purchases, ready to negative out. Every converting broad/phrase term not yet running as exact, ready to promote. Two lists, straight to action.
Search Query Performance, decoded
See your share at every funnel stage — impression → click → cart → purchase — and exactly which stage you’re losing to the market. Weakest stage first, per keyword, per ASIN.
Stockout risk across every fulfillment channel
FBA, AWD, FBM and AGL in-transit in one view: days of supply, velocity, and the daily revenue at risk from every critical SKU. Know what to reorder before Amazon suppresses the listing.
And much more
Buy Box and offer watch, account health, fees, returns and reimbursements, 16 alert types, scheduled digests, COGS and margin, settlement exports, multi-account workspaces.
SEARCH METRICS
MARKET SHARE
| Search Query | Query Volume | Market Impressions | Impressions | Market Clicks | Clicks | Market Cart Adds | Cart Adds | Market Search Purchases | Search Purchases | Ad Spend | Ad Sales |
|---|---|---|---|---|---|---|---|---|---|---|---|
| merino crew socks | 402,3077.6% | 9,915,7744% | 45,32235.6% | 155,87420.5% | 52842.9% | 56,61117.7% | 9539.0% | 18,8138.5% | 2529.5% | $8,499.24 | $36,067 |
| brushed fleece hoodie | 1,683,78412.5% | 45,652,3677.5% | 35,93823.3% | 543,86323.1% | 60726.5% | 181,85820.4% | 9412.8% | 55,79716.2% | 2714.1% | $3,895.38 | $16,835 |
| slim chino pants | 360,5868% | 11,607,3092.8% | 36,96872.1% | 152,99015.2% | 63464.7% | 37,24217.3% | 11459.5% | 12,5446.1% | 2955.3% | $8,166.55 | $35,314 |
| rain shell mens | 137,91158.1% | 3,178,03556.6% | 19,58969.8% | 49,45167.4% | 18184.7% | 15,24770.4% | 2475.2% | 5,77869.0% | 978% | $2,543.78 | $10,481 |
| everyday denim jacket | 86,14345.4% | 2,616,70958.0% | 18,599361.5% | 39,56722.0% | 239355.6% | 12,50018.8% | 50219.0% | 3,73632.4% | 525% | $843.30 | $2,417 |
| wool blend joggers | 89,75414% | 2,517,4397.6% | 18,13620.1% | 34,14320.8% | 13029.1% | 10,57016.5% | 2414.0% | 3,69010.7% | 4100% | $1,410.41 | $7,938 |
| fleece lined leggings | 121,80712.5% | 2,834,2758.1% | 9,488229.7% | 44,83123.5% | 4022.1% | 10,99320.4% | 80% | 3,59315.4% | 2 | $181.91 | $625 |
| quarter zip pullover | 46,984150.8% | 1,234,664162.6% | 8,83043.7% | 16,774112.4% | 12240.4% | 4,574143% | 26160% | 1,445145.1% | 7119.1% | $1,455.81 | $6,618 |
| cotton crew tee | 61,83910.8% | 1,774,1567.1% | 10,04547% | 25,85015.1% | 10341.7% | 8,19311.4% | 2229% | 2,8659.2% | 913.0% | $1,213.50 | $4,867 |
| packable puffer vest | 33,36962% | 965,95456.1% | 5,98580% | 12,40866% | 9575.8% | 3,12160.6% | 887.1% | 1,11865.5% | 476.0% | $1,279.61 | $6,892 |
| thermal base layer top | 8,1228.7% | 242,1431.5% | 5,627129.6% | 3,12219.8% | 94276% | 90930.7% | 21250% | 2339% | 5400% | $474.51 | $2,241 |
| canvas work jacket | 15,278219% | 447,928227.0% | 4,665273.8% | 9,194187.3% | 46124.0% | 2,574219.5% | 1059.3% | 1,152244.7% | 4100% | $345.69 | $1,342 |
| ribbed knit beanie | 16,03815.1% | 502,21711% | 4,10086.7% | 7,44924.2% | 6585.9% | 1,70128.4% | 1764.0% | 68517.8% | 670.9% | $1,904.29 | $9,864 |
Inventory, finance and ops
The parts of the supply chain most tools stop short of — and the numbers you close the month on
Every fulfillment pool
AWD
Amazon Warehousing & Distribution
Inventory and activity, read directly rather than inferred from FBA.
AGL
In-transit imports
Freight in motion, before it becomes sellable inventory.
INBOUND
FBA inbound shipments
Shipment-level detail, reconciled against the inventory ledger.
Finance and ops
Settlement ingestion
SAGE X3Order and SKU fee CSV export for Sage X3, with freshness status on every file.
Fees and cost data
FBA estimated fees, referral fees, and long-term storage fees. COGS upload with effective-dated cost history.
Returns
Four report types: FBA customer returns, MFN returns, returns by return date, and MFN Prime returns.
Account health
RISK FLAGAHR, on-time delivery, late shipment, valid tracking, and policy, IP, and safety violations — with change detection against the prior period and a deactivation-risk flag.
Feedback
Seller feedback tracked, with negative feedback raised as an alert.
Workspace and export
Multi-account company workspace with role-based access control, CSV export across dashboards, saved filter presets, and per-user dashboard settings.
Scheduled reports & alerts
17 notification bundles, and any answer on a schedule
Amazon push events and 1stPage's own scanners, targeted per SKU and per ASIN, mutable individually, delivered in-app, by email, or to Slack. Schedules carry an IANA timezone and stay DST-safe, with run history and last-run status.
Account & Risk Alerts
Out of Stock
Buy Box Changed
Defect Listings
FBA Fees Changed / FBA Reimbursement
And much more
17 bundles in all — pricing and offer changes, reimbursements, inventory cover, feedback, and any saved answer on a schedule.
A Slack bot answers questions in-channel, so the same query can be run without opening the app.
Listing defects changed — Amazon US
🔴MyWear Merino Crew Sock, 3-pack
SKU MW-2041 · ASIN B0F2K7QN4M
title_differentiation — INVALID_ATTRIBUTE
✅MyWear Brushed Fleece Hoodie, Heather Grey
SKU MW-2107 · ASIN B0D8YR3TLV
Resolved — product_benefit now compliant
Defect alerts carry product, SKU, ASIN, defect code, and resolved-state updates.
In-app notifications
Per-account and per-SKU, expandable to the exact metric, SKU and defect code that changed.
Product info changed — Amazon US
Account health metrics are changed
Listing defects changed — Amazon US
Getting started
Three steps, then the backfill does the work
Authorize Seller Central, Vendor Central, or both
OAuth, no credentials handled by us.
Historical backfill starts immediately
Search-query history included.
Choose your alerts and scheduled reports
In-app, email, Slack, or a combination, per notification.
PLANS
Accounts, ASINs, and monthly credits
MCP, the Platform API and the AI chat are on every plan. See what each plan covers and what that means in questions per month.